Brands and Design

The field of design has just been awarded the study and professional creation of graphic marks, while at the same time defining their use. Experts in visual communication and graphic design have been regularising the process of creating brands, without seeking universalisation, as the good practice is to favour particularisation and creativity in each of the cases to be pointed out. We are talking about the creation of graphic brands that refer mainly to corporations, institutions, products, services, territories and individuals.

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